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Case Studies |
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| Info2india |
| http://www.info2india.com |
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Nature of Business
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| Info2india It
is a large travel website based on Travel to India. The client
is
into the business of selling customized tour packages to India. Client
has packages for all the regions of India, but they wanted to establish
an authority in the market. |
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Challenges
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Being in a
competitive industry, the main challenge was to rank high
for important industry related keywords. Also since India is
an IT
country, lot of the travel agents have even 60-80 websites to
promote their business. Hence there are really Millions of pages
competing in this market. The challenge was to get high rankings with
keywords like
Travel agents
india, etc.
that are of interest for a prospective tourist to india and
can
serve as a lead. Moreover, in this industry, more than 600-800
new
sites are floated daily hence once the rankings are achieved,
maintaining the rankings was a difficult task. |
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Strategy
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| A comprehensive
link building campaign was initiated to get rankings on generic
keywords. This steadily improved the site's ranking for the keywords
over time. Comprehensive Keywords analysis was done to ensure
that all the important keywords are covered. As a result of the
improvements in rankings over a period of time the campaign was
extended to further improve the rankings and also target other
important keywords to get a broader coverage of tourist
domains. |
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Key-Phrases
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Key-Phrases
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Search
Engine Page
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Rank
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| India
Tourist Attractions |
1
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1
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| Indian
Tourist Attractions |
1
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1
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| Tourist
Attractions in India |
1
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1
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| Tourist
Attractions India |
1
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1
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| Tourist
Attractions of India |
1
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1
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| Indian
Embassy Bangkok |
1
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2
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| Indian
Embassy Spain |
1
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6
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| Indian
Embassy Birmingham |
1
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5
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| Taj Tours |
1
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9
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| Indian
Embassy Dublin |
1
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4
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| Indian
Embassy in San Francisco |
1
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3
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| Indian
Embassy in Toronto |
1
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5
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| India Tours |
1
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9
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| Indian
Embassy Houston |
1
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2
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| Indian
Embassy San Francisco |
1
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2
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| Travel
Agents in India |
1
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9
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| Travel to
India |
4
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35
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| Travel in
India |
3
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28
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| India Travel
Agents |
3
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25
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| Indian
Embassy in UK |
1
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6
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| India Travel
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4
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40
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Key-Phrases
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Search
Engine Page
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Rank
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| Indian
Embassy Bangkok |
1
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5
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| Indian
Embassy in San Francisco |
1
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6
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| Indian
Embassy Birmingham |
1
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1
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| Indian
Embassy San Francisco |
1
|
5
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| Indian
Embassy Spain |
2
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17
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Key-Phrases
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Search
Engine Page
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Rank
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| Indian
Embassy Birmingham |
1
|
1
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| Indian
Embassy Houston |
1
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1
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| Indian
Embassy in Toronto |
1
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3
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| Indian
Embassy Bangkok |
1
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2
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| Indian
Embassy in San Francisco |
1
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1
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| Indian
Embassy San Francisco |
1
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1
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| Indian
Embassy Dublin |
1
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1
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| Indian
Embassy Spain |
1
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5
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For
any further information!
 
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