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Also
known as Web 2.0 Marketing, Social media Optimization (SMO) or Social
Bookmarking Service is a rather novel concept in the Internet Marketing
circuits. As Internet users around the world are extensively using
social networking websites like Digg, Del.icio.us, Myspace,
Youtube and so on, immense marketing potential lay hidden with these
sites, but very few marketers know how to exploit.
These social sites like Digg and Netscape
being largely ignored still, appearing on the first page of these sites
is easy. Just one interesting article or a particularly funny picture
can get you many thousands hits per minute on Digg. This, in turn,
translates into at least one percent high quality non-reciprocal links
to your website. Thus, marketing across social media may benefit your
online business in terms of:
- Better Brand Awareness
- Recorded statistical information like
pages viewed and time of visit on the site.
- Allows the best mode of publicity to your
website, that is, Word of mouth publicity.
- Non-reciprocal inbound link building
resulting into substantial inflow of traffic to your website
With some more genuine link building, social
media optimization boosts organic search engine rankings in the long
run
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