Also known as Web 2.0 Marketing, Social Media Optimization (SMO) or Social Bookmarking Service is a rather novel concept in the Internet Marketing circuits. As Internet users around the world are extensively using social networking websites; like Digg, Del.icio.us, Myspace, Youtube and so on, immense marketing potential lay hidden with these sites, but very few marketers know how to exploit.

These social sites like Digg and Netscape being largely ignored still, appearing on the first page of these sites is easy. Just one interesting article or a particularly funny picture can get you many thousands hits per minute on Digg this. This, in turn, translates into at least one percent high quality non-reciprocal links to your website. Thus, marketing across social media may benefit your online business in terms of:

• Better Brand Awareness
• Recorded statistical information like pages viewed and time of visit on the site.
• Allows the best mode of publicity to your website, that is, Word of mouth publicity.
• Non-reciprocal inbound link building resulting into substantial inflow of  traffic to your website

With some more genuine link building, social media optimization boosts organic search engine rankings in the long run